Heineken, nature groups
to protect environment
PHILIPSBURG--Heineken St. Maarten, Reserve Naturelle St. Martin and Nature Foundation St. Maarten have team up to raise money for the environment with the “Heineken, Serious ‘Clean’ Fun” bracelets during the 2007 St. Maarten Heineken Regatta slated for March 1-4.
In partnership with Heineken and St. Maarten Yacht Club, both marine organisations will sell white bracelets to the various shopkeepers around the island. Shipwreck Shops will be the first stores to carry these environmental reminders, in their stores and in their merchandise tents during the regatta.
The money collected from the bracelet sale will be used to fund the various efforts of the French and Dutch marine parks to help to protect the natural patrimony. A similar effort by these organisations during last year’s Heineken Regatta brought nearly US $5,000.
The St. Maarten Heineken Regatta is the nautical and sporting event on St. Maarten and it is very important from an economical point of view, because of its contribution to the tourism development of the island. Many sailors put their anchor in our waters in order to participate in ‘Serious Fun’ during the days of racing and the nights’ activities. “We want to use Heineken’s exposure during the event, to generate interest in helping to protect our marine life,” said Nicolas Maslach of the Reserve Naturelle.
“The ‘Serious Fun’ tagline is a long lasting Regatta tradition,” said Heineken’s marketing manager Norbert Kout, “We added the word ‘Clean’ to the tagline on the bracelets to represent something closer to the cause of the nature organisations we support. We feel that when you wear the bracelet, you show people that you care about our island and our waters, and hopefully it serves as a reminder for us to keep our beaches and waters clean.”
The white bracelets cost US $2 at all Shipwreck Shop locations, the two foundations, Heineken Office in Cole Bay and St. Maarten Yacht Club Regatta Office.
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